Increasing the return on your marketing investment.
YOUR TEAM
Your team of trusted advisors
Ian Blackman - Chief Executive
Ian has enjoyed a long career at the sharp end of content production, working for global players such as Imagination in addition to his own production company. Ian set up a dedicated production consultancy in 2007 before partnering with Graham Connor in 2012. Since then Ian has led the growth of CCC in terms of size, geographical territory and the wide range of services we now offer our clients internationally.
Graham Connor – Chairman
Graham has been the driving force behind CCC for 25 years and is one of the originators of production consultancy in the UK advertising industry. His unparalleled presence in the sector means he is called upon regularly by trade bodies such as the Incorporated Society of British Advertisers, as well of course by CCC’s wide clientele, which still includes a number of Graham’s original founding clients.
David Seers - Management Team - Strategic Consultant
In leadership roles including managing director of a London Top10 production company and Director of Content for the UK Government’s marketing agency, David has held senior positions across content creation businesses for over 20 years. Extensive global production credentials, alongside experience as a board director of the UK’s largest advertiser, have given David unique business insights that now inform our clients’ decisions on their marketing investments.
Sarah Brothwell – Business Compliance Officer
Sarah is pivotal in running our business critical systems and is responsible for all of the regular and bespoke reporting that is essential for capturing the value in what we do for our clients.
Annelise Nordaas – Lead Consultant – Moving Image
Annelise boasts an impressive breadth and depth of expertise from her various roles as agency Head of TV, production-company and international service company producer. As a lead consultant for moving image in the UK, Annelise is the go-to CCC’er on a wide range of our key clients’ output.
Brigette Martin – Lead Consultant – Photography
From running an illustration company through to senior art buyer at Ogilvy & Mather, Brigette has amassed considerable experience on the front-line of still image capture. Our clients now enjoy the benefit of her complete mastery in this area as they navigate the intricacies of photographic commissioning.
Saskia Firch – Lead Consultant – France
Saskia’s wide range of experience includes broadcast television production, editing and post-production special effects, advertising agency and client-side as well as production company producing. Saskia leads our consultancy in the region with a range of international clients.
Daisy Cresswell – Lead Consultant – Digital
Daisy has been at the forefront of innovation in digital communications for over 20 years. From graphic design, corporate communications, broadcaster branding and running her own successful agency, Daisy plays a key role in assisting our clients’ understanding of a constantly changing and fast-paced media landscape.
Nancy Riggs – Lead Consultant – North America
Nancy’s CV reads like an enviable roll call of some of the biggest and best players in the US advertising industry. Her considerable expertise and experience commands respect across our major client base in the States and Nancy has been pivotal in driving our expansion in the region.
Frank Claus – Lead Consultant – Germany
Frank has experience as an Agency and Production Company producer in addition to directing and director of photography credits. This blend of skills puts him in a unique position to advise clients on efficiencies in their production processes and to give them confidence in dealing with agency and production supplier partners.
Jacqui Jacobson – Finance Officer and Executive Support
Jacqui’s role at the heart of operations at CCC provides the effective and efficient running of our key administrative functions, ensuring optimum performance of the management team.
Ornella Occhi – Lead Consultant – Italy
Ornella has worked in production with most of Italy’s major production companies and is one of the most experienced and highly respected consultants in the country. She is the lead consultant in the area for one of CCC’s biggest clients.
Augustin Gritsch – Principle Data Manager
Augustin is at the heart of CCC’s data mine, a key asset in the value chain for our consultants and our clients alike. With a practical background in the technical side of production, Augustin is finely attuned to the nuances of our data-sets, the significance of what is behind them and the value they represent.
Tom Gill – Lead Consultant – Supplier contracts and Best Practice
As ex-Global Media Director for Heineken, Tom is well placed to advise clients on their media planning and buying practices as well as auditing and reviewing general agency and supplier contracts against best practice standards, ensuring efficiencies, managing risk and mitigating errors and omissions.
SERVICES
From high-level strategic initiatives to individual tactical projects, CCC can work with your procurement and marketing teams through the life-cycle of your communication campaigns or at individual points along the journey.
SERVICES
Production strategy
CCC can work with your procurement and brand teams to identify high-level strategic objectives for your marketing investments. Examples might include:
- Reviewing agency and production supplier contracts for efficiencies, errors and omission
- Auditing different scopes of work with a view to segmentation and assessment
- De-coupling elements from agency control such as production, post-production, insurance cover, play-out distribution, asset management and archiving
Project Briefing
Precise and effective briefing ensures expectations are managed efficiently, there is less waste of precious resource and you optimise the opportunity for getting things “right first time”.
Disciplined briefs will help:
- Ensure your agency and suppliers’ responses accurately meet your requirements
- Your teams understand the different cost drivers at work in creative proposals
- Manage and mitigate risk at an early stage
Production Planning
Working together, CCC and your marketing teams can inform and control the production planning process with your agency partners. Examples might include:
- Triage across regional, national and international production hubs
- ‘Bundling’ different projects into combined productions to effect economies of scale
- Alignment of budgeting and creative expectations across all stakeholders
Review
Your CCC team of sector experts will conduct detailed, line by line, reviews of all budget proposals, alongside the creative presentations and treatments. We will then negotiate with your agencies and suppliers before endorsing their costs prior to your teams signing off the spend. This crucial stage in the production process ensures:
- Complete clarity in what you are buying
- Confidence in your decision to approve budgets
- Control over costs and managing risk
Reconciliation
CCC consultants and our Business Compliance Officer will ensure thorough and timely agency reconciliation of project finances to provide you with:
- Appropriate financial auditing
- Return of any contractual rebates
- Job closure
Learning
We believe that every project is a learning opportunity and work hard to capture those learnings through a formal process of Active Reflection. This creates opportunity for:
- End of project wash-up sessions
- Constructive feedback for all stakeholders
- Answering the questions: what (actually happened)?; so what (was the point)?; and now what (are there any actions)?
Improvement
Completing the virtuous circle of strategic planning, through project execution and on to learning from the experience is the final stage in the process. Your CCC team can assist in the growth of your teams’ expertise through:
- Workshops and seminars
- Training
- Continuous professional development
